Challenge & Solution

Challenge

Modern Meals is an ambitious venture-funded start-up in Baton Rouge, LA that provides healthy, pre-made meals to local families and businesses. To headline their launch, Modern Meals needed a fresh website that would stand out from the competition and enable customers to order meals and meal plans online. They also needed a sophisticated technology solution to support their unique set of business processes, which included custom meal plan orders, meal production, on-site inventory management, remote location distribution, and remote location inventory management.

Solution

In order to develop a first-class technology solution on the limited budget of a start-up company, we kicked off the project with collaborative strategy sessions to help Modern Meals optimize development outcomes, define specific processes and detail requirements. After strategy planning & a thorough requirements analysis, we designed and began development on a total of 5 integrated application & database developments for Modern Meals:

  1. A beautiful, fully responsive website on the Telerik Sitefinity CMS platform with custom meal plan building and ecommerce capabilities (deployed)
  2. An advanced Windows 8 Surface application for Modern Meals operations staff to manage custom orders, inventory, and the complete meal production process. For this Surface application we also developed a web services integration with the Dinerware point of sale (POS) system to automatically export retail sales & inventory data into the Surface app (in-development)
  3. An intuitive iPhone app with custom barcode scanning technology for Modern Meals operations staff to manage inventory tracking & remote location product distribution (in-development)
  4. A second iPhone app with custom barcode scanning for remote-location staff to manage inventory tracking & sales reporting (in-development)
  5. A Microsoft SQL Server central database to store and facilitate the flow of data between the website & mobile apps (deployed)

In addition, we helped create the new Modern Meals brand with creative copywriting for the website, product packaging labels, two dynamic newsletter templates for email marketing campaigns, and a beautiful Menu design for the Modern Meals retail location.