Custom Software 103: How App Development Mitigates Risks

In our final installment of a three-blog series on custom software development and the growing role of digital technology in small business growth, we will touch on how custom software applications can mitigate key business risks. If you missed the first two blogs in the series, “How App Development Increases Sales” and “How App Development Reduces Costs,”

Custom Software 102: How App Development Reduces Costs

Recognizing the growing role that technology plays in all of our businesses today, and the emerging digital trends of industry leaders, we are continuing our blog series on custom software development and its contribution to an organization’s digital strategy and, ultimately, the bottom line.  

If you missed the first blog in the series, How App Development Increases

Measuring Social Media Marketing ROI: The Elephant in the Room

The people I work with have a lot of questions about social media – and I’ve heard them all! Online, social interactions between businesses and their customers are understandably new terrain for many companies. From my experience, most companies know they should be utilizing social media, but don’t know where to focus their efforts, or even

BIG Visions for Brand Strategy: Begin with the End in Mind

A few years ago, I read an incredible book by Stephen Covey called The 7 Habits of Highly Effective People. It laid out principles for producing real influence and effective, positive change in yourself and others. The very first principle, or habit, that he wrote about was proactive perspective change, which is the understanding that