B2B Link Building and Public Relations Strategy

Every business can and should be making active strides in public relations (PR). Public relations is all about amplifying your message by getting featured in other publications which will further boost your online reputation. The four main goals of public relations tactics are:

Getting featured in the local news
Getting featured on a popular blog in your

Rocking Your Online Reputation: How to Get Positive Reviews (and Manage Negative Ones)

It’s not difficult to hit up Google to find reviews and comments about products and services, including reivews and opinions about your business. When customers review a business, that information often shows up with your website in searches. That means it’s readily accessible to researching customers, and for many businesses, it’s the first impression of