Google App Indexing: SEO Considerations and Simple How-to

Google is now indexing content from mobile apps. This means that the “spiders” and “crawlers” Google sends out to index all internet content, will now be crawling applications. Pages from mobile apps will now come

Companies that have Awesome Brand Videos that Work

Every website needs a video. At least one! Why?

Because nobody is reading the copy on your website…

if it’s longer than a sentence or two (truth hurts) – but…

they WILL watch a video.

It’s one of the

5 Small to Mid-size Businesses with Buzz-Worthy eCommerce Website Designs

A professional-looking and functioning web design is always important, but when it comes to eCommerce websites – it’s an absolute must. The quality of the website will create a perception of trust. When a site

B2B Link Building and Public Relations Strategy

Every business can and should be making active strides in public relations (PR). Public relations is all about amplifying your message by getting featured in other publications which will further boost your online reputation. The

10 Houston Small Businesses with Knockout Website Designs

Web design is one of the most crucial factors that needs to be properly executed in order to create a winning digital brand for your business. If your website fails – visitors will run from

How Small Businesses Win Tradeshows

Tradeshows offer unlimited benefits to market your product, service or business and grow your network. Even though the online world of advertising has taken over as a major source of lead acquisition and making new

Business Showcase: H&O Investments’ Operations Solution


At Crocodile Digital, we love nothing more than helping small businesses make their BIG dreams a reality by maximizing their available marketing budget to produce the greatest results. We recently had the pleasure of working

Award-Worthy Website Designs from 2015

Creating movement. Capturing attention. Engaging audience. These are the goals of any successful website and 2015 was a year that proved to the marketing world that the best web designs are those with a compelling

Five Houston Companies that Freakin’ Rock at Online Marketing

You’ve poured your time, money, blood, sweat, and tears into building your business. But now you’ve made it. Why not optimize your operations processes and marketing strategies to make things a little easier?

Why Email Marketing is Still King

Any honest online marketer will tell you that email marketing is still the cornerstone of an effective campaign and for many reasons. Most notably? Amazing return on investment (ROI).

That’s right, the ROI potential for email marketing is tremendous considering the fact that is costs basically nothing to send the emails.

5 Ways to Use Customer Testimonials to Improve your Online Reputation

Customer testimonials and reviews are proven to have a direct impact on your bottom line. In fact, companies that maintain a solid online reputation with established customer loyalty increase revenue at twice the rate of competitors.

Business Showcase: Preferred Agency Network’s Enrollment Solution

We recently had the pleasure of working with Preferred Agency Network (Preferred) an Integra Insurance affiliate in Baton Rouge, Louisiana. Preferred Agency offers insurance agency services that include health insurance enrollment for plans linked to the

Why You Should be Retargeting

Even though it’s an extremely cost-effective and popular form of inbound marketing, many people are left scratching their heads when it comes to retargeting ad campaigns. Let’s review what ad retargeting actually is and how

5 Companies That Are Capitalizing on Population Growth in Baton Rouge, LA

Unlike many parts of the United States, Baton Rouge Louisiana is proudly home to a growing economy that is driving more people to fill the area and call the “capital city” home. According to a

How to Manage Your Online Reputation: A 2016 Guide

As you prepare for the new year, we propose that it’s time for you to rethink the way you approach your online marketing strategy. Now that nearly 80 percent of Americans read reviews before buying

Facebook Marketing Hacks – Get the Most ROI from Facebook Ads

Some marketers will swear that Facebook ad campaigns are dead and no longer worth your time or investment. These rumors are wrong. Dead wrong.

According to KISSmetrics, Facebook is expected to generate $4 billion in revenue

Rock Your Blog, Not the Boat – 7 Simple Blog Writing Tips

Some things in business require careful planning, execution, evaluation, and ongoing strategy in order to succeed. Blogging is one of those things. Adding a blogging strategy to your digital media marketing mix is a big

The Science Behind Picking Social Media Platforms

Why social media marketing? It’s a low-cost way to reach your target audience and expand brand awareness with the potential to greatly increase your ROI. Plus, 7 out of 10 consumers are more likely to use a

The Secret to Viral Video Marketing

The power of a viral video to explode all over social media sites is one of the most coveted marketing tactics that all businesses wish to achieve. With viral video marketing, overnight any business can

How to Supercharge Your LinkedIn Ad Campaigns

Is your company a B2B business? Then you should know that a LinkedIn ad has a greater Return on Investment (ROI) than other social media site ads. Why do we say that? LinkedIn ads generate

Mobile Apps: How to Upgrade Your Customer Loyalty

Emerging as the next marketing super tool, mobile app use is growing alongside the rapidly developing world of mobile commerce (mCommerce). The average consumer spends 127 minutes in mobile applications a day, responding to emails, browsing

9 Ways to Tap into the Power of Mobile Advertising

One minute you’re scrolling along your Facebook news feed from your mobile phone, next thing you know those adorable shoes you have been wanting forever pop up along the side of your page. Next thing

Custom Software 103: How App Development Mitigates Risks

In our final installment of a three-blog series on custom software development and the growing role of digital technology in small business growth, we will touch on how custom software applications can mitigate key business risks. If

Custom Software 102: How App Development Reduces Costs

Recognizing the growing role that technology plays in all of our businesses today, and the emerging digital trends of industry leaders, we are continuing our blog series on custom software development and its contribution to an

Custom Software 101: How App Development Increases Sales

Technology plays an essential role in all of our businesses today. More importantly, the size of that role will only increase in the coming years, and the companies that emerge as industry leaders will undoubtedly

Outstanding Video Marketing and 5 Campaigns That “Get It”

People love watching videos online. This is why video marketing is thriving. Videos are the newest media trend for customers to experience a brand in a positive and fun way. As a matter of fact,

Rocking Your Online Reputation: How to Get Positive Reviews (and Manage Negative Ones)

It’s not difficult to hit up Google to find reviews and comments about products and services, including reivews and opinions about your business. When customers review a business, that information often shows up with your

10 Easy Ways to Improve Local Search Engine Rankings (SEO)

Are poor search engine rankings holding your business back? They don’t have to. Search engine optimization (SEO) is one of the most effective marketing strategies for winning new customers. but, many small businesses shy away

Google’s Mobile SEO “Mobilegeddon” – Don’t Get Left Behind

Remember “Carmageddon” in Los Angeles? Or what about “Snowmageddon” every time there’s a big snowstorm on the East Coast? American culture has a way of making an apocalyptic deal out of situations that are impactful,

Get Pumped Up About Mobile Marketing In 2015

It’s a new year, a new day, and it’s time to get pumped up about what’s new in mobile for 2015! Why get pumped about mobile marketing? Well, mobile technology is a marketer’s dream and

Measuring Social Media Marketing ROI: The Elephant in the Room

The people I work with have a lot of questions about social media – and I’ve heard them all! Online, social interactions between businesses and their customers are understandably new terrain for many companies. From my

BIG Visions for Brand Strategy: Begin with the End in Mind

A few years ago, I read an incredible book by Stephen Covey called The 7 Habits of Highly Effective People. It laid out principles for producing real influence and effective, positive change in yourself and