Every business can and should be making active strides in public relations (PR). Public relations is all about amplifying your message by getting featured in other publications which will further boost your online reputation. The four main goals of public relations tactics are:
- Getting featured in the local news
- Getting featured on a popular blog in your industry or a related industry
- Getting featured on a social influencer’s social media page
- Winning awards
Let’s take a closer look at each of these four goals and how small businesses can accomplish them.
Tactics to Achieve Public Relations Goals with Limited Resources
1. Getting Featured in the Local News
Appearing in the local news is a huge accomplishment and very important and beneficial to your business. In order for a local news publication to take interest in your brand, you have to do something big, meaningful, important, or significant. Events considered news-worthy include:
- Grand opening
- Opening a new location
- Hiring a well-respected figure in the industry
- Hosting an event (PR stunt) such as a carnival outside your business during the holidays
As soon as you have scheduled your news-worthy event, alert the press by publishing a press release that is sent out to local journalists. If you need help, you can contact a publicist or a PR marketer to help spread the word. The goal is to make contact with a journalist and get them out to the event. Have a plan for the journalist when they arrive with people to be interviewed and certain highlights of the event to cover. Be sure there are people at your event and that it looks busy.
The event is a perfect place to offer a special for your products or service, because the article will feature this promotion. Journalists will be more likely to feature the event when you have a valuable offering for their audience.