Creating movement. Capturing attention. Engaging audience. These are the goals of any successful website and 2015 was a year that proved to the marketing world that the best web designs are those with a compelling and dynamic user experience.
Arguably, the best user interactions are those that end with a conversion, which is why this past year saw a number of conversion-centric trends, including: full-width images, split-screen layout, video, optimized CTAs, card layouts, and more (see the following infographic for more details).
We have compiled a list of some of the best web designs of 2015 that not only look great, but feel great – and provide an interactive and intuitive on-site experience. Ignite inspiration for your website design by studying these pros then make 2016 your year of impact.
It doesn’t take long when you arrive at this London-based digital agency website to fall in love with the compelling layout and aesthetically-pleasing design. The heavy use of a dark pink makes certain elements pop off the page and if the color is not enough to draw you in, the fact that practically anything clickable when you hover over it will either move, pop, change color, elicit a special effect – is enough to make you want to click around their site.
Apparently, we are not the only ones that have noticed the digital boundaries pushed by the RawNet website as this design has been featured on CreativeTimes, .Net Magazine, The Next Web and B2B Marketing and are currently nominated for a Webby Award in the ‘Best Visual Design – Function’ category.