Customer testimonials and reviews are proven to have a direct impact on your bottom line. In fact, companies that maintain a solid online reputation with established customer loyalty increase revenue at twice the rate of competitors.
How customers perceive a business is especially important for small companies because they need to establish the brand equity and familiarity that larger corporations dominate. Therefore, the online reputation management of your business is vital to achieving goals and deserves time, investment, and attention. Let’s review five ways to use customer testimonials to boost your online reputation.
- Obtaining customer testimonials on Google is a huge factor in increasing online visibility and reach. Most people when looking for a product or services, start their search on Google. Once your company has five customer testimonials on Google, your location will appear on the Google maps in the search results. Moreover, if you can achieve a five-star rating based on your Google reviews, you will stand out against the competition and people will click on your website.