A professional-looking and functioning web design is always important, but when it comes to eCommerce websites – it’s an absolute must. The quality of the website will create a perception of trust. When a site is poorly built, users lack faith in the validity of the site and don’t trust it enough to input their credit card information. The result?
If a customer still chooses to do business with your brand, if they lack confidence in your website, they will either visit your store to make a purchase or call in their order. The entire purpose of your eCommerce is to save your business money on cost and labor by creating a more efficient process. Along with a professional site that runs smoothly, companies also need to be innovative and make their website fun and appealing.
I spent an afternoon researching small to mid-size businesses’ (SMBs) eCommerce website and choose some examples of sites that are implementing these tactics to make customer feel good completing their purchases online and they are growing as a result.
Why we love it: It’s the wow factor. Amazing video. High-resolution images. The Tens eCommerce website has a downright stunning design – a must for a successful eCommerce website. A cluttered or messy store is not inviting and doesn’t attract customers and the same principal is applied to an online store.